Jay-Z has cemented his celebrity status both as a rapper and savvy entrepreneur outside of rap. But Jay-Z once again proved his relevance, maintaining a firm grip on hip hop’s ear, and seemingly goading his former rival, Nas, with a juxtaposition of career paths that is impossible to ignore. Of course, it doesn’t hurt when your wife is unequivocally one of the industry’s most talented individuals and a bonafide golden child.
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But it inadvertently felt mocking, as if Bey and Jay were holding a seminar on how to age gracefully for those unfortunate enough to draw the same release weekend. The title of the album, Everything Is Love, is a nod to the couple’s highly publicized relationship and a celebration of their renewed family dynasty.
It was as if Beyonce and Jay-Z had shown up to the party without an invitation and promptly told everyone to go home before the clock had even struck midnight.
What should have been a triumphant return was suddenly resigned to a quiet place in the Cloud when music’s preeminent power couple swooped in with a surprise collaboration project that put the kibosh on the entire affair. Hip hop heads watched the Mass Appeal livestream in awe, as the man who had etched his name in music lore with the immortal Illmatic unveiled his 11th studio effort to the world. For the Poet of Queensbridge to return to his old stomping grounds seemed prophetic, a moment that was enshrined amidst the blurry lights of the city on the other side of the East River. Music’s assembly line conductor Kanye West, was premiered at a listening party under the Queensboro Bridge. The seven track Nasir, produced by G.O.O.D. Last Thursday, Nasty Nas returned to the fold after a six year album hiatus. Revisiting the most thrilling rap battle of all time.